As Social Media Manager at Clink Hostels, I led creative campaigns that seamlessly blended creativity with data-driven strategies. I stayed ahead of trends to ensure our content was fresh and engaging, crafting tailored strategies that connected with a diverse audience. By streamlining content creation, I improved efficiency while maintaining high quality, and took charge of organizing and executing photoshoots and video shoots, producing compelling visual assets. I managed all content creation, scheduling, and social media ads, achieving a 3-4% engagement rate on Instagram and a 12% engagement rate on TikTok, while growing followers by 30%, and generating over 3 million views across Instagram & TikTok.

I also collaborated with cross-functional teams to align content with brand guidelines, negotiated co-promotional partnerships, and worked with influencers to expand our reach and visibility. I consistently analyzed KPIs to measure the success of our campaigns, ensuring that our efforts delivered tangible results and reinforced Clink Hostels' position as a top choice for travelers.