At Clink Hostels, email marketing was a key driver for direct bookings and revenue growth, particularly in promoting events and food & beverage offerings. Managing a vast database of over 1 million subscribers, I played a pivotal role in crafting and executing highly targeted campaigns tailored to specific guest segments. These campaigns included personalized offers, exclusive event promotions, and time-sensitive deals designed to drive engagement and conversions. Through continuous testing and optimization, I achieved an impressive open rate of 38%, a click-through rate of 17%, and a conversion rate of 2.5%. I also ensured that unsubscribe rates remained low by refining subject lines, content, and timing, while segmentation strategies kept the bounce rate to a minimum. By maintaining a consistent cadence of three emails per month, I ensured the content remained fresh, relevant, and aligned with guest interests. This strategy not only helped boost event attendance but also significantly increased spend per guest, contributing to Clink's overall revenue growth.