To amplify brand visibility and engagement, I led Clink Hostels’ influencer and UGC strategy, securing partnerships with micro to macro influencers in exchange for stays. The campaign encouraged organic content creation using the branded hashtag #thejourneychangesyou, which we strategically reposted to enhance social proof. I collaborated with internal teams to manage logistics, from booking arrangements to discount code setup, ensuring a seamless execution.

With 78 influencer-generated videos reaching over 2.2M views and a 3.7% engagement rate, the campaign strengthened Clink Hostels’ presence on Instagram and TikTok. Despite tracking limitations, the initiative contributed to the most profitable year in the brand’s history, proving the power of authentic content and community-driven marketing.

Below are highlights from some of our influencer campaigns, feel free to check them out!