Clink Hostels partnered with EDM.com to establish ClinkNOORD as a must-visit venue during Amsterdam Dance Event (ADE), securing official ADE partnership status and positioning the hostel as a dynamic event space. The campaign combined daytime networking sessions for music professionals with high-energy nighttime DJ performances, creating an immersive experience for both industry insiders and EDM fans. Major sponsors like Red Bull, Jägermeister, and local breweries helped elevate the event while sharing marketing costs. I collaborated with our in-house graphic designer, John Condon, who created eye-catching promotional posters that enhanced the event’s branding and visibility.

Over two years, the collaboration drew 400–500 attendees per event, generated 1.5M social media impressions, and solidified ClinkNOORD’s reputation as a serious music venue. By strategically aligning with ADE’s branding, leveraging EDM.com’s audience, and producing high-quality content, Clink Hostels turned the event into a key annual activation, strengthening relationships with both sponsors and the electronic music community.